Agnieszka Stupakowska
PURĀPURI
Brand Identity design. UI/UX style and development.
PURĀPURI is a professional and exclusive showroom for domestic appliances and kitchen equipment, a direct sales showroom, and a meeting place based in Warsaw.
The primary mark is a logotype consisting of a single word PURĀPURI.
The name is derived from the Bengali language and literally translated means 'completely' or 'fully'. It refers to the total, complete interior design that can be achieved through the services provided by company.
App and Web design
The website design is a simple onepage containing the most important information about the company and enabling architects working with the showroom to find data such as 3D models, colours and dimensions of individual products.
Design concept
The whole branding is about cleanliness and versatility, hence the choice of a black and white colour scheme. It is elegant and easy to combine with other colours. Additional colours in the identity are selected based on the current colour of the year announced by PANTONE. Because the showroom must constantly keep up with the latest trends, the interior and some graphic elements will be updated annually.
The site and its elements are still under construction and will be updated on an ongoing basis. Below is a gallery with the elements designed so far:
